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Field-Ready Video Learning for a Diagnostics Field Force
Snapshot Four live-action videos that taught a lab chain's franchise collection centers to run a place people trust: clean, well-run, good with doctors, and good at the customer's door. These were shot with actors at a working collection center, set up for each scene with the owner's cooperation, then served on the client's LMS for staff watching on phones in the field. Client A national diagnostics lab chain in India (name withheld) Learners Collection-center (CC) owners and

Brendon Lobo
3 min read


Applied beats imagined
In the programs my team and I developed with higher-ed institutions, the ones that consistently received the most appreciation were those...

Brendon Lobo
1 min read


Why lack of motivation might be a design problem, not a learner problem
I'll be honest, I've zoned out from training modules even though I knew how important they were. Think ethics, fire safety, or...

Brendon Lobo
1 min read
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